Most motorcycle owners struggle with one crucial step when parting ways with their beloved ride – crafting the perfect sales letter. You might have the cleanest bike on the block, but without the right words to showcase its value, potential buyers scroll past your listing faster than a Harley on an open highway.
The difference between a motorcycle that sits for months and one that sells within days often comes down to how you present it. Your letter becomes the first handshake, the opening conversation that either draws buyers in or sends them looking elsewhere. Let’s explore how the right words can turn your two-wheeled treasure into someone else’s dream purchase.
Sample Letters of Selling Motorcycle
These carefully crafted letters demonstrate various approaches to motorcycle sales, each tailored to different situations and buyer types. From private sales to dealer negotiations, you’ll find the perfect template to match your needs.
1. Classic Harley-Davidson Sale Letter
[Insert recipient’s address]
Dear Fellow Motorcycle Enthusiast,
After fifteen incredible years together, I’m reluctantly offering my 2009 Harley-Davidson Street Glide for sale. This isn’t just another bike listing – this Harley has been my weekend companion through countless miles of pure freedom.
What makes this Street Glide special? Every service has been performed at authorized Harley dealerships, with complete documentation included. The original paint still gleams like the day I rode her off the lot, and the 96 cubic inch Twin Cam engine purrs with the distinctive rumble that only a true Harley can deliver.
Recent upgrades include new Michelin Commander tires, fresh oil change, and a complete brake inspection. The bike comes with original saddlebags, windshield, and a custom cover that’s protected her through every season.
I’m asking $12,500, which reflects both the bike’s excellent condition and the care she’s received. Serious buyers are welcome to arrange a test ride after viewing maintenance records.
Thank you for your interest in what has been an exceptional motorcycle.
Sincerely, [Your name and contact information]
2. Sport Bike Quick Sale Letter
[Recipient’s address placeholder]
Hi there,
Need to sell my 2018 Yamaha R6 fast due to job relocation. This bike is absolutely pristine – only 3,200 miles because I barely had time to ride it properly.
Here’s what you’re getting: Full maintenance history, never been down, garage kept, and still under extended warranty until next year. The bike runs like a dream and looks even better.
I know the market value is around $9,500, but I need to move quickly, so I’m pricing it at $8,200 for a cash deal this week. That’s basically giving away $1,300 for the right buyer who can act fast.
Can meet you anywhere within 50 miles. Bring a trailer or ride it home – either works for me.
Text me if you’re serious: [phone number]. First come, first served.
Best regards, [Seller name and phone]
3. Vintage Motorcycle Collector’s Letter
[Insert buyer’s address here]
Dear Collector,
Your reputation for preserving motorcycle history precedes you, which is why I’m reaching out directly about my 1973 Honda CB750.
This particular CB750 represents something special in motorcycling heritage. It’s one of the original “superbikes” that changed everything, and this example has been maintained with the respect it deserves. The numbers-matching engine runs beautifully, and the original exhaust system still produces that distinctive four-cylinder sound that made these bikes legendary.
The restoration was completed two years ago using only period-correct parts or NOS components where originals weren’t available. The tank, side covers, and fenders retain their original paint with natural patina that tells the story of five decades.
Documentation includes the original owner’s manual, service records dating back to 1974, and photographs chronicling the restoration process. The bike is currently registered and road-ready.
Given your expertise with vintage Japanese motorcycles, you’ll appreciate the attention to authenticity throughout this restoration. I’m seeking $8,500 for what represents both a piece of motorcycling history and a solid investment.
Would you be available for a viewing next weekend?
Respectfully, [Your name and collector credentials]
4. Family-Friendly Motorcycle Sale
[Recipient address goes here]
Hello,
My husband passed away last month, and I need to find a good home for his pride and joy – a 2016 Honda Gold Wing. This motorcycle meant everything to him, and I want it to bring someone else the same happiness it brought him.
He bought this Gold Wing new and treated it like family. Every Sunday morning, you’d find him in the garage, cleaning and checking everything. The bike has just over 18,000 miles, all highway touring miles. He and I took several cross-country trips, and it never gave us a moment’s trouble.
The bike includes all the touring accessories: GPS system, heated grips, passenger backrest, and the matching trailer he bought for longer trips. Everything is in perfect working order because that’s how he kept it.
I’m asking $16,500, but I’m more interested in finding someone who will appreciate what this motorcycle represents. If you’re a serious rider who understands the value of a well-maintained touring bike, please call me.
Thank you for understanding this isn’t easy for me.
Sincerely, [Widow’s name and phone number]
5. Dirt Bike Sale to Young Rider
[Address of potential buyer]
Hey!
Saw your post looking for a starter dirt bike for your son. I’ve got exactly what you need – a 2019 Honda CRF230F that’s perfect for learning.
This bike is ideal because it’s not too powerful for a beginner, but it won’t be outgrown quickly either. My nephew rode it for two seasons before moving up to a bigger bike. It’s been properly maintained, and I’ve kept it stored indoors when not in use.
Safety was always our priority, so the bike comes with quality protective gear: helmet, chest protector, knee guards, and riding boots (size 8). Everything your son needs to start riding safely.
The bike starts first kick every time, and the electric start backup makes it frustration-free for new riders. I’m including a basic tool kit and owner’s manual with maintenance tips specifically for new dirt bike families.
Price is $3,200 for everything, which is a fair deal considering the gear alone is worth $400. Happy to demonstrate how everything works and share some riding tips.
Let me know if you’d like to take a look this weekend.
[Your name and contact details]
6. Cruiser Sale with Personal Touch
[Insert potential buyer’s address]
Dear Future Owner,
Some motorcycles are just transportation. Others become part of your soul. My 2014 Indian Chief Classic falls into the second category, which makes writing this letter both necessary and difficult.
This Indian has carried me through life changes, career transitions, and personal milestones. She’s been my therapy, my escape, and my reminder that some things in life are purely about joy. The deep red paint has caught admiring glances at every stop, and the Thunder Stroke engine delivers power that never gets old.
Recent maintenance includes new tires, oil service, and a complete inspection at the local Indian dealer. The bike has 22,000 miles of mostly weekend riding – no daily commuting or hard touring. Every mile has been enjoyed, not endured.
The asking price is $13,800, reflecting both the bike’s condition and the reality that I need to make room for a different chapter in my life. The right buyer will understand they’re not just getting a motorcycle – they’re inheriting a piece of American craftsmanship that still has thousands of miles of stories left to tell.
Serious inquiries only, please. This bike deserves someone who gets it.
Best wishes, [Seller information and contact]
7. Adventure Bike Sale Letter
[Buyer’s mailing address]
Greetings Fellow Adventurer,
After three years of exploring everything from mountain passes to desert highways, I’m offering my 2020 BMW R1250GS Adventure for sale. This bike has been my trusted companion through 28,000 miles of diverse terrain, and it’s ready for its next adventure.
What sets this GS apart is its comprehensive setup for serious touring. The bike includes BMW’s full aluminum pannier system, crash bars, skid plate, and auxiliary lighting. I’ve also added a GPS mount, heated grips, and a comfortable aftermarket seat that makes long days in the saddle manageable.
Maintenance has been religious – BMW dealership service every 6,000 miles with complete documentation. Recent services include new brake pads, air filter, and spark plugs. The bike runs perfectly and shows minimal wear considering its mileage.
This isn’t a garage queen or weekend warrior bike. It’s a proven adventure machine that’s crossed mountain ranges and explored back roads most motorcycles never see. The asking price of $15,200 reflects its capability and condition.
If you’re ready for real adventure riding, this is your bike.
Safe travels, [Adventure rider name and contact information]
8. Beginner-Friendly Street Bike Letter
[New rider’s address here]
Dear New Rider,
Starting your motorcycle journey with the right bike makes all the difference. My 2017 Kawasaki Ninja 300 is exactly what you need – manageable power, forgiving handling, and reliability that builds confidence.
This Ninja has been perfect for learning street riding fundamentals. The 296cc engine provides enough excitement to stay interesting while remaining completely controllable for developing skills. I started with this bike three years ago and have maintained it meticulously as I learned proper motorcycle care.
The bike includes several beginner-friendly features: ABS brakes for extra safety, a comfortable riding position that doesn’t strain your back, and fuel economy that keeps operating costs low while you’re learning.
I’m including a basic maintenance toolkit, owner’s manual, and a logbook showing every service performed. The bike has 8,400 miles and has never been dropped or crashed. All maintenance has been performed on schedule.
Asking $4,200 for a package deal that includes the bike plus safety gear: quality helmet, riding jacket, and gloves. Everything you need to start riding safely.
Happy to answer questions and share beginner tips.
Ride safe, [Experienced rider name and phone]
9. Touring Motorcycle Sale Letter
[Address placeholder for interested buyer]
Dear Touring Enthusiast,
Long-distance comfort meets reliable performance in my 2015 Honda ST1300. This touring machine has carried me through 45,000 miles of cross-country adventures, and it’s ready to do the same for you.
The ST1300’s reputation for eat-up-the-miles comfort is well-deserved. The fairing provides excellent wind protection, the seat remains comfortable for 300+ mile days, and the 1261cc V4 engine delivers smooth power that makes highway cruising effortless.
This particular bike includes valuable touring additions: top box, side cases, GPS mount, and a Russell Day-Long saddle that transforms long rides from endurance tests into pure enjoyment. The bike also features heated grips and an aftermarket windscreen that further improves comfort.
Maintenance has been consistent and documented. Recent services include new tires, brake fluid flush, and complete inspection. The bike runs perfectly and shows remarkably little wear for its mileage.
At $8,900, this represents exceptional value for a proven touring machine. Most riders spend years and thousands of dollars building a bike this capable.
Ready for your next big adventure?
[Touring rider contact information]
10. Classic Motorcycle Restoration Sale
[Collector’s address information]
Dear Restoration Enthusiast,
Some projects test your patience, skills, and dedication. My 1969 Triumph Bonneville restoration has done all three, and the results speak for themselves.
This Bonnie represents eighteen months of careful restoration work. The 650cc parallel twin engine has been completely rebuilt with new pistons, rings, and valves. The transmission shifts smoothly through all gears, and the electrical system has been rewired with modern components hidden behind period-correct appearance.
The frame was stripped, inspected, and repainted in original British Racing Green. All chrome was professionally restored or replaced, and the seat was recovered in correct materials. The tank and side covers were expertly repaired and painted to conceal previous damage.
This restoration prioritized functionality over show-quality finish. The bike starts easily, runs strong, and stops reliably. It’s meant to be ridden and enjoyed, not just displayed.
Complete documentation includes before, during, and after photographs, plus receipts for all major components and services. The asking price of $11,500 reflects both the quality of work performed and the bike’s excellent mechanical condition.
This Bonneville is ready for someone who appreciates classic British engineering.
Cheers, [Restorer name and workshop information]
Conclusion: Selling Your Motorcycle Successfully
The right letter transforms a simple motorcycle sale into a meaningful connection between you and the next owner. Each approach shown here addresses different selling situations, from quick sales to emotional transitions, but they all share common elements: honesty, detail, and respect for both the motorcycle and potential buyer.
Your motorcycle has stories to tell and adventures waiting ahead. The perfect letter helps ensure it finds an owner who will appreciate its history while creating new memories. Take time to craft your message thoughtfully – both you and your bike deserve that care in this important transition.